Digital Publishing
Alex Creative Consulting acts as a full service interactive marketing agency and SEO service.
I am a Student of Psychology and human computer interaction as well as search algorithms. “Human algorithms,” personal persuasion, etc. all have equal importance.
A Short summary of what SEO really is
• SEO/Online Marketing Strategy
• Client SEO Education and Training
• Provide Tools for Client to “Sell” SEO Internally and Report Successes
• Defining Campaign Goals
• Competitive Analysis
• Assessing Previous Tactics (Non Search Engine Compliant and Potential Spam)
• Keyword Research
• Inventory Digital Assets
• Web Site Content Optimization
• Coordination with Interdepartmental and Cross Functional Teams Client Side
• Digital Asset Optimization
• Code Optimization
• Site Architecture and Server Side Issues
• Oversight of Client SEO Implementation: Editorial and Code
• Link Building
• Content Marketing/Promotion Plan
• Content Creation/Mashups/User Generated Content
• Content Syndication
• Web Analytics
Digital Marketing Trends in the New Decade
The focus on marketing has shifted from traditional to digital marketing, this has contributed to the huge growth in this sector. if you look at leading marketing publications like Ad Age and Ad Week, most articles center around digital marketing initiatives or references digital significantly.
This is not a one-to-one shift in spending (e.g. for every $100 in traditional before, $100 has moved to digital), rather budgets are being reallocated to include digital. I recently heard one marketer say that the problem is that companies think they should be able to spend less on digital than on traditional because digital is more efficient, that’s not the case.
Digital can be more efficient but it is much more complex than traditional marketing and thus requires a new, more sophisticated approach to budgeting. On the other hand, digital is so much more targeted that the relevance is higher and returns are better because targeted, more relevant marketing generates more results. It’s not a shotgun approach. So marketers and advertisers should keep an open mind on the budget question because it’s no longer about impressions– it’s about actions.
